Basic rules to keep in mind before designing a flag?
By The Headlines, March 25, 2023 | 09:58 AM
1. As Simple as possible
The design of a flag should be clear and simple enough to be drawn from memory with a box of crayons. It should have just the right amount of uniqueness so that it is memorable, yet straightforward so that any person can recreate it - ranging from a child to an experienced illustrator.
Flags are designed to be flown, so they need to be recognizable both in strong winds and when hanging still. Make sure your flag design is robust by using a flag simulator to test it out.
When designing a flag, ensure that all elements are unified by one visual concept and that all aspects come together to represent a single word.
Make sure the elements of your design reflect the idea, be it literal or abstract. This could be something like nature, stability or precision. All these elements should come together to create a bigger picture which supports this concept.
3. Restrict the colours to three
To ensure high contrast and legibility, it is suggested to use only a few colours. Primaries from the Opponent Process such as Red, Green, Blue, Yellow, Black and White are usually preferred for better impact. Flags generally use a consistent set of colours and this should be adhered to for the majority of designs.
4. No complex Text or seals
Flags should have their own unique design that isn't simply taken from an existing crest or emblem. These designs often contain far too many intricate details that don't suit flags, and they make the flag look cluttered and hard to recognize. Therefore, make sure you create your own original design for the flag.
The text should never be used on a flag as it is almost impossible to make out any detail when the flag is seen from a distance or in small sizes. Also, it needs the viewer to understand the particular language in order for them to interpret it correctly.
5. Uniqueness plays the key
To avoid any confusion with other flags, one must be careful when selecting a design. Significant similarities between your flag and others should be avoided. For example, if you were to include something like a cross within your design, make sure it is unique enough so that it does not resemble another nation's flag.
Before deciding on a flag for your organisation, it's important to consider the strong association between Nordic countries and this type of design. Depending on your company's heritage or values, this may be a good fit or not. It's worthwhile to be aware of the connection.