Investigation requested by the US food authorities against Logan Paul and KSI’s drink over caffeine levels
By The Headlines, July 9, 2023 | 09:15 PM
Due to its possibly hazardous caffeine levels, an energy drink supported by two YouTube stars that have gained widespread popularity among kids is under investigation by politicians and health experts.
The Food and Drug Administration of the US has been requested by a lawmaker to look into Prime, a beverage company started by Logan Paul and KSI that has become somewhat of an obsession among the influencers' hordes of youthful fans.
Senator Charles Schumer, a Democrat from New York, declared that one of the "hottest status symbols for kids this summer" is a beverage rather than an outfit or a toy.
But buyers and parents should exercise caution since it poses a major health risk to the young customers it so fervently pursues.
When it first debuted last year, Prime, which was supported by two of the most well-known YouTube stars, caused huge lineups in supermarkets and news of resale markets on school playgrounds.
The neon-coloured cans, which tout zero sugar and veganism, are among an increasing variety of energy drinks with high amounts of caffeine; Prime has 200 milligrammes per 12 ounces, which is roughly equivalent to half a dozen Coke cans or almost two Red Bulls.
When several paediatricians in the UK and Australia warned of potential health effects on young children, such as heart difficulties, anxiety, and digestive troubles, some schools in those countries banned the material due to its high content.
The product is plainly marked "not recommended for children under 18," according to company representatives, who have defended it in the interim.
They provide a distinct sports beverage called Prime Hydration that has zero caffeine. Prime's representatives did not respond to a request for comment right away.
However, Mr Schumer claimed in his letter to the FDA that there was little to no difference in the internet promotion of the two drinks, which led many parents to think they were buying juice for their children only to end up with a "cauldron of caffeine".
"A simple social media search for Prime will generate an eye-popping amount of sponsored content, which is advertising," he said.
“This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”